Our read
Qualitative judgments on a five-point scale, not licensed index values. Ranked #13 of 49 markets we cover.
The case for
- State government and financial services provide a stable employment floor, and 1980s vintage product remains available at defensible pricing.
The case against
- Slower rent growth than the Carolinas, and a smaller pool of institutional operating partners.
Our stanceScreening. The stability profile suits a conservative leverage structure.
The figures that matter
- Total nonfarm employment
- 728,400 -0.8% year over year July 2026, preliminary · U.S. Bureau of Labor Statistics The steepest contraction of any market we have researched, ahead of Atlanta at -0.1 percent.
- Education and health services
- 108,200 0.0% year over year July 2026, preliminary · U.S. Bureau of Labor Statistics Flat. This sector grew in all eleven other markets we have researched.
- Sectors contracting or flat
- 9 of 10 July 2026, preliminary · U.S. Bureau of Labor Statistics Only leisure and hospitality, up 1.5 percent, grew.
- Renter share, Richmond city
- 56.5% ACS 2020-2024 · U.S. Census Bureau The deepest renter pool we measure anywhere, ahead of Los Angeles at 54.1 percent.
- Median household income, Richmond city
- $64,587 ACS 2020-2024, in 2024 dollars · U.S. Census Bureau The lowest of any geography we have researched. Henrico County is $88,783.
- Poverty rate, Richmond city
- 18.2% ACS 2020-2024 · U.S. Census Bureau The highest we measure. Henrico County, adjacent, is 10.3 percent.
- Local rent regulation
- Open legislative question 2026 session, HB278 and SB355 · Virginia Legislative Information System Unique in our coverage. Every other state we cover has settled the question.
- Housing units and permits, Richmond city
- Pending Not published for this geography · U.S. Census Bureau Census reports these as unavailable for Richmond city. We do not substitute an estimate.
Where we would and would not transact
Total nonfarm employment in the Richmond metro was 728,400 in July 2026, down 0.8 percent over twelve months. That is the steepest contraction of any market in this series. Atlanta, the only other market to print a negative, fell 0.1 percent.1
The breadth is what makes it notable rather than the depth. Other services fell 2.7 percent, manufacturing 2.5, mining, logging and construction 2.3, professional and business services 1.9, information 1.6, financial activities 0.7, and trade, transportation and utilities and government each 0.4. Only leisure and hospitality grew, up 1.5 percent. That is nine of ten reported sectors flat or contracting.1
One line deserves particular attention. Education and health services employs 108,200 people here and changed by exactly 0.0 percent. In every other market we have researched that sector has been the reliable engine: up 4.7 percent in Raleigh, 4.4 in Huntsville, 4.3 in Greenville, 4.1 in Los Angeles, 4.0 in Atlanta, 3.0 in Nashville, 2.8 in Charlotte, 2.6 in Tampa and Miami, 2.0 in Dallas-Fort Worth and 0.8 in Charleston. Richmond is the only market where it has stopped.1
We are describing one preliminary reference month and we would not build a thesis on a single print. But the pattern here is not one weak sector dragging an otherwise healthy metro. It is a broad, shallow decline in which the category that normally offsets weakness elsewhere is contributing nothing.
Unemployment is 3.8 percent, which again illustrates that a rate can look healthy while the job count falls. Total employment of 728,400 also slightly exceeds the civilian labor force of 722,600, meaning this metro imports workers, as Huntsville does.1
- Total nonfarm employment down 0.8 percent, the steepest in our coverage.1
- Nine of ten reported sectors flat or contracting.
- Education and health services flat at 0.0 percent, the only market where it has stalled.
- Only leisure and hospitality grew, up 1.5 percent.
Education and health services has grown in all eleven other markets we have researched. In Richmond it is exactly flat. The sector that normally offsets weakness elsewhere is contributing nothing here.
Two jurisdictions, the same house price, a twenty-four thousand dollar income gap
Sources 2 U.S. Census Bureau3 U.S. Census Bureau4 Virginia Law Library, Legislative Information System
Virginia is one of a very small number of states in which cities are wholly independent of counties. Richmond city is not located within Henrico or Chesterfield County. It is its own jurisdiction, with its own assessor, its own tax rate and its own services, and the Constitution of Virginia and Title 15.2 of the Code set out how local government powers are structured.
That is not a technicality here, because the two sides of the line are genuinely different markets. Richmond city holds 237,257 residents. Henrico County, adjacent, holds 342,775. Compare them:23
Median home value is almost identical: $353,000 in the city and $359,200 in Henrico, a difference of $6,200. Median household income is not: $64,587 in the city against $88,783 in Henrico, a gap of $24,196, or roughly 37 percent. The poverty rate is 18.2 percent in the city and 10.3 percent in Henrico. Renter share is 56.5 percent in the city, the deepest pool we measure anywhere including Los Angeles, and 35.5 percent in Henrico.2
Run the affordability arithmetic and the same house costs very different things relative to what people earn. Median home value is about 5.5 times income in the city and about 4.1 times in Henrico. Rent is about 25.5 percent of median household income in the city and 20.8 percent in Henrico.2
For an investor the instruction is the same one we gave in Raleigh-Durham, but the stakes are higher because the jurisdictions are administratively separate rather than merely adjacent. A "Richmond" comparable may come from either side of a line that changes the tenant’s income by more than a third and changes which assessor sets your bill. Ask which jurisdiction, every time.
One honest limitation: Census does not publish a housing unit count or a building permit figure for Richmond city in QuickFacts, reporting them as unavailable. We have marked those fields pending rather than substituting a number from a different geography.
The same house costs $353,000 in Richmond city and $359,200 in Henrico. The household buying it earns $64,587 in one and $88,783 in the other. Ask which jurisdiction before you read any comparable.
The only market we cover where rent regulation is still an open question
Sources 6 Virginia Legislative Information System7 Virginia Housing Commission5 Virginia Law Library, Legislative Information System
Every other state in our coverage has settled this. North Carolina, Georgia and Tennessee preempt local rent regulation outright. Texas permits it only on a declared disaster with the governor’s approval. California and Florida regulate directly at the state level. Virginia is different, and the difference is worth understanding precisely.
Virginia operates under the Dillon Rule, meaning a locality possesses only those powers the General Assembly has expressly granted it. There is therefore no need for an express prohibition on rent control: absent enabling legislation, a Virginia locality simply lacks the authority to enact one. The constraint comes from the absence of a grant rather than from a ban.
That is the current position, and it is favorable to owners. What makes Virginia distinctive is that the grant itself is under active legislative consideration. In the 2026 General Assembly session, HB278 and its companion SB355 proposed giving localities the option to establish local rent regulation, reported as including a maximum annual increase in the region of three percent, with a mechanism for a local board to grant exemptions for capital improvements as part of a fair return calculation. The Virginia Housing Commission published a bill study and policy analysis of both bills dated June 2026.
We were not able to confirm the final disposition of these bills from a primary source, and we are not going to assert one. What is verifiable is that the enabling authority was formally proposed and formally studied in 2026, which is a materially different regulatory posture from a state that has foreclosed the question. Anyone underwriting a Virginia hold should check the current status on the Legislative Information System directly rather than relying on this page, and should re-check it each session.
The practical consequence for a model is not to assume regulation arrives. It is to ask what the plan looks like if a locality later gains the power to cap increases at around three percent, and to notice that Richmond city, with the deepest renter pool and the lowest incomes in our coverage, is exactly the kind of jurisdiction where such a power would be used if it existed.
- Virginia is a Dillon Rule state: localities hold only powers expressly granted.
- No enabling grant currently exists, so localities lack the authority.
- HB278 and SB355 proposed granting it in the 2026 session, reported at about a three percent cap.
- The Virginia Housing Commission published a bill study in June 2026.
- We could not verify the final outcome and do not assert one. Check LIS each session.
This is the only market we cover where the rent regulation question is open rather than answered. We could not confirm how the 2026 bills ended, and we will not pretend otherwise.
Richmond city has the highest renter share of any geography in this series at 56.5 percent, above Los Angeles County at 54.1 percent. On its own that looks like the strongest demand case we have found.2
It is not, and the reason is the income underneath it. City median household income of $64,587 is the lowest figure in our entire coverage, below Miami-Dade at $71,753. Median gross rent of $1,372 is therefore about 25.5 percent of median household income, which is comparable to Tampa at 25.1 percent despite Richmond rents being nearly three hundred dollars a month lower. The city is not cheap for the people who live in it.2
A deep renter pool created by low incomes rather than by high house prices behaves differently from one created by unaffordable ownership. In Los Angeles the renter cannot buy because the asset costs nine times income; the tenancy is durable and the rent is supported by high wages. Here the renter cannot buy because the income is low, which makes the tenancy durable and simultaneously limits what the rent roll can carry.
The mean commute of 21.7 minutes, the shortest we have measured anywhere, is a genuine asset for the region and widens the set of employment a given property can serve. It is one of the few unambiguously favorable numbers in this guide.1
What we would need to see before we bought in Richmond
Sources 1 U.S. Bureau of Labor Statistics2 U.S. Census Bureau6 Virginia Legislative Information System
We do not transact here today. The reason is the employment print rather than the real estate: a broad contraction across nine of ten sectors, with the healthcare and education engine flat, is not a backdrop against which we would underwrite a rent-growth-dependent business plan. Add the lowest incomes and highest poverty rate in our coverage inside the city line, and an open legislative question about rent regulation, and the case for waiting is straightforward.
What would change our view is measurable. Employment growth returning to positive across more than one sector, education and health services resuming growth in line with the rest of our coverage, and a settled answer on local rent regulation authority. Our method is set out in how we evaluate a market, and where we do transact is on the markets index.
- Which jurisdiction is the asset in: Richmond city, Henrico or Chesterfield?
- Did the rent and sale comparables come from that same jurisdiction?
- What does the model assume for rent growth against a metro shedding jobs across nine sectors?
- What happens to the plan if a locality later gains authority to cap increases near three percent?
- What share of the tenant base is attached to the healthcare and university payrolls that are currently flat?
- What is the assessor’s reassessment cycle in that specific jurisdiction?
- What share of the projected return comes from operations rather than the exit?
A broad contraction with the healthcare engine flat is not a backdrop for a rent-growth business plan. We would rather wait for the employment print to turn than underwrite through it.
Employment by sector
Richmond, VA Metropolitan Statistical Area. Figures are as published for July 2026, preliminary.
| Sector | Jobs | 12-month change |
|---|---|---|
| Trade, transportation and utilities | 131,100 | -0.4% |
| Professional and business services | 124,100 | -1.9% |
| Government | 113,900 | -0.4% |
| Education and health services | 108,200 | 0.0% |
| Leisure and hospitality | 74,400 | +1.5% |
| Financial activities | 60,300 | -0.7% |
| Mining, logging and construction | 46,000 | -2.3% |
| Other services | 33,000 | -2.7% |
| Manufacturing | 31,200 | -2.5% |
| Information | 6,200 | -1.6% |
Source: U.S. Bureau of Labor Statistics, Economy at a Glance, Richmond, VA. Retrieved September 2, 2026.
The demand base
Population, tenure, incomes and housing costs for the county. These are the figures that decide whether a renter household exists, and whether it could buy instead.
| Measure | Value | As of |
|---|---|---|
| Population, Richmond city | 237,257 +4.7% since April 2020 | July 1, 2025 estimate |
| Population, Henrico County | 342,775 +2.3% since April 2020 | July 1, 2025 estimate |
| Owner-occupied rate, Richmond city 56.5 percent rent, the deepest pool we measure. | 43.5% | ACS 2020-2024 |
| Owner-occupied rate, Henrico Only 35.5 percent rent, twenty-one points thinner. | 64.5% | ACS 2020-2024 |
| Median household income, Richmond city | $64,587 | ACS 2020-2024 |
| Median household income, Henrico $24,196 higher than the city. | $88,783 | ACS 2020-2024 |
| Median home value, Richmond city | $353,000 | ACS 2020-2024 |
| Median home value, Henrico Only $6,200 above the city, on a much higher income. | $359,200 | ACS 2020-2024 |
| Median gross rent, Richmond city About 25.5 percent of city median household income. | $1,372 | ACS 2020-2024 |
| Median gross rent, Henrico About 20.8 percent of county median household income. | $1,541 | ACS 2020-2024 |
| Building permits 2025, Henrico About 1.5 percent of the county’s 150,893 units. | 2,323 | 2025, all residential |
| Mean travel time to work, Richmond city The shortest we have measured anywhere. | 21.7 min | ACS 2020-2024 |