Our read
Qualitative judgments on a five-point scale, not licensed index values. Ranked #35 of 49 markets we cover.
The case for
- No metro in the country has a denser concentration of accredited and qualified purchasers.
The case against
- Pricing, rent control and operating complexity are fundamentally incompatible with a cash-flow-first Southeastern strategy.
Our stanceInvestor relationships only. We do not underwrite acquisitions here.
The figures that matter
- Density a builder’s remedy project may reach
- 3x zoning Gov. Code 65589.5(h)(11)(C)(i)(II) · California Legislature Or the housing element density, whichever is greater.
- Additional density near transit
- +35 units/acre Gov. Code 65589.5(h)(11)(C)(ii) · California Legislature Within half a mile of a major transit stop, among other triggers.
- Affordable share that qualifies a project
- 13% Gov. Code 65589.5(h)(3), lower income units · California Legislature Or 10 percent very low income, or 7 percent extremely low income.
- Median household income, San Mateo County
- $158,855 ACS 2020-2024, in 2024 dollars · U.S. Census Bureau Above Middlesex County, Massachusetts at $130,847, the highest we had previously recorded.
- Population change, San Francisco County
- -6.0% -52,471 residents April 1, 2020 to July 1, 2025 · U.S. Census Bureau Steeper than any county we have measured except St. Louis city at -7.7 percent.
- Information sector employment
- 128,500 -3.3% over the year July 2026, preliminary · U.S. Bureau of Labor Statistics
Where we would and would not transact
A city that is out of compliance loses the power to say no
Sources 3 California Legislature4 California Department of Housing and Community Development
Two markets in this series have had state legislatures override local zoning. What California does is different in kind: it makes a city's own paperwork the condition of its authority.
Subdivision (d) of Section 65589.5 of the California Government Code, the Housing Accountability Act, provides that "For a housing development project for very low, low-, or moderate-income households, or an emergency shelter, a local agency shall not disapprove the housing development project or emergency shelter, or condition approval in a manner that renders the housing development project or emergency shelter infeasible, including through the use of design review standards, unless it makes written findings, based upon a preponderance of the evidence in the record, as to one of the following." A list of permitted grounds follows.3
Two of those grounds carry a condition that matters more than the grounds themselves. Paragraph (1) is available only where "the jurisdiction has adopted a housing element ... in substantial compliance with this article, and the jurisdiction has met or exceeded its share of the regional housing need allocation." Paragraph (5) is available only where, on the date the application was complete, "the jurisdiction had adopted a revised housing element that was in substantial compliance with this article." A city without a compliant housing element cannot make either finding, and so cannot use either ground to refuse the project.3
That is the mechanism commonly called the builder's remedy, and it is no longer an informal name. The statute now defines it. Subdivision (h)(11) provides that a "Builder's remedy project" means a project that provides housing for very low, low-, or moderate-income households, where "the jurisdiction did not have a housing element that was in substantial compliance with this article," and whose density falls within limits the same paragraph then sets out.3
Those limits are the part an investor should read twice. Under (h)(11)(C)(i) the density may reach the greatest of fifty percent above the statutory minimum density for that jurisdiction, "Three times the density allowed by the general plan, zoning ordinance, or state law, whichever is greater," or the density specified in the housing element. And under (C)(ii), that ceiling rises by a further "35 units per acre" where any portion of the site lies within half a mile of a major transit stop, within a very low vehicle travel area, or in a high or highest resource census tract on the state opportunity map.3
The affordability price of admission is lower than most people assume. Subdivision (h)(3) defines housing for mixed-income households as a project with at least "7 percent" of units for extremely low income households, or at least "10 percent" for very low income households, or at least "13 percent" for lower income households. Thirteen percent of the units, in a jurisdiction that is out of compliance, buys three times the zoned density and another thirty-five units to the acre near transit.3
We are deliberately not publishing a count of how many jurisdictions are currently out of compliance. A figure circulates, but the state page we were able to retrieve does not state it, and compliance status is a live thing that changes with every letter the Department of Housing and Community Development issues. The Housing Element Review and Compliance Report is the authoritative record, and the only responsible instruction we can give is to check the specific jurisdiction on it, on the date you are underwriting.4
- A city with no compliant housing element loses two of its grounds for refusing affordable housing.
- A builder’s remedy project may reach three times the zoned density.
- A further 35 units per acre applies near a major transit stop.
- Thirteen percent lower income units qualifies a project.
Thirteen percent of the units buys three times the zoned density, plus thirty-five to the acre near transit, in any city the state has not certified. Check the city, not the zoning.
How this compares with the other two states that overrode local zoning
Sources 3 California Legislature
Three states in this series have taken the same decision and implemented it three different ways, and the differences are what an investor is actually buying.
Texas, as we set out in our Austin guide, wrote a flat rule: multifamily must be allowed by right on commercially zoned land, at not less than thirty-six units per acre, with a permit that must be approved administratively. It applies to every qualifying municipality on the same terms, regardless of how that city has behaved. It asks nothing of the developer in return.
Massachusetts, in our Boston guide, ordered its transit-served municipalities to zone at least one district for multifamily as of right at fifteen units per acre, and backed it with the loss of four state funding programs. Its supreme court upheld the duty in 2025. The obligation runs to the city, and the remedy is a zoning map.
California does neither. It leaves local zoning in place and attaches the city's power to enforce that zoning to the city's own compliance. The remedy runs to the developer rather than to the map, it applies project by project rather than district by district, and it is conditional in a way the other two are not: a jurisdiction can extinguish it by getting its housing element certified. It also asks something in return, thirteen percent of the units, which the Texas rule does not.
For an owner of existing assets, the practical difference is that the California exposure is harder to see. In Texas you can look at a zoning map and identify the parcels that became competing sites. In Massachusetts you can look at a municipality's new district. In California the exposure depends on a compliance status held by a state department, which can change between your acquisition and your exit in either direction, and which no zoning map records.3
Texas changed the map, Massachusetts ordered a new map, and California left the map alone and attached the city’s authority to enforce it to a state certification.
The most expensive housing we have measured, in counties that are emptying
Sources 2 U.S. Census Bureau
The demand side here is the sharpest contradiction in this series. This region holds the highest incomes and the most expensive housing we have recorded, and three of its four counties have fewer people than in 2020.
San Francisco County fell 6.0 percent from its 2020 base, a loss of 52,471 residents. That is steeper than any county we have measured except St. Louis city, which we recorded at 7.7 percent in our St. Louis guide. Alameda County fell 2.7 percent, losing 45,616. San Mateo County also fell 2.7 percent, losing 20,940. Only Contra Costa grew, by 0.3 percent, adding 4,035. Across the four the net change is a loss of 114,992 residents on our arithmetic.2
The price data has not followed the people. San Mateo County records a median home value of $1,559,600 and San Francisco County $1,394,500, both above the $1,090,500 we recorded in New York County in our New York guide, which was the highest in our coverage before this one. Median gross rent in San Mateo is $2,922, also above New York County at $2,197.2
The incomes are why those prices clear. San Mateo County reports a median household income of $158,855 and San Francisco $140,970, both above the $130,847 we recorded in Middlesex County, Massachusetts, which held the highest figure in our coverage until this guide. On those incomes, rent absorbs about 22.1 percent of the median household in San Mateo and 21.1 percent in San Francisco on our arithmetic. The most expensive rents in our coverage sit on the least burdened households in our coverage.2
We cannot give a rent-versus-own comparison for the two most expensive counties, because Census reports monthly owner cost with a mortgage for both San Francisco and San Mateo only as "$4,000 or more," a capped value. Where the figure resolves, in Alameda County, owning costs $3,810 against a median rent of $2,357, a gap of $1,453 a month. In Contra Costa the gap is $1,060. Both are wide enough that the purchase option is not a near substitute for renting.2
Supply is not resolving any of this. San Francisco permitted 1,444 units in 2025 against 421,342 units of stock, about 0.34 percent. Contra Costa permitted 1,163 against 436,791, about 0.27 percent. Alameda managed 0.42 percent and San Mateo 0.76 percent. This is a region that has legislated one of the most aggressive supply mechanisms in the country and is building at a fraction of a percent of its stock a year.2
- Three of four counties lost population; the net is a loss of 114,992 residents.
- San Mateo records the highest home value, rent and household income in our coverage.
- Rent takes only about 21 to 22 percent of income across the region.
- Permitting runs 0.27 to 0.76 percent of stock.
The most expensive rents in our coverage sit on the least burdened households in our coverage. What is missing here is not affordability. It is people.
The industries this region is known for are the ones shrinking
The employment table explains the population figures better than any housing statistic does.
Over the twelve months to July 2026, on preliminary Bureau of Labor Statistics figures, total nonfarm employment was 2,421,500, a rise of just 0.2 percent. Five supersectors advanced, mining and logging was unchanged, and five declined.1
The declines are concentrated in exactly the industries this region is identified with. Information fell 3.3 percent to 128,500. Financial activities fell 3.8 percent to 121,800. Professional and business services fell 1.1 percent to 471,900, and that is the largest supersector in the metro, so a small percentage is 5,200 jobs. Manufacturing fell 4.0 percent, the steepest rate in the table, and construction fell 2.6 percent.1
The growth is in education and health services, up 12,100 jobs or 3.0 percent to 439,000, and leisure and hospitality, up 8,900 or 3.5 percent to 263,600. Government added 2,600 and trade, transportation and utilities 2,000.1
Set that against what we found elsewhere. Information fell 8.5 percent in Portland, 4.9 percent in Austin and 3.3 percent here, while holding roughly flat in New York. The sector is contracting across every western technology market in our coverage at once, and this is the metro whose rents and household incomes are most dependent on it.1
That is the honest frame for this market. The counties that emptied are the ones whose employment base is contracting, and the growth that remains is in sectors that pay less than the ones being lost. A rent roll here is being repriced against a different worker than the one that set the current rents.
- Total nonfarm employment rose 0.2 percent over the year.
- Information, financial activities and professional and business services all declined.
- Growth came from education and health services and leisure and hospitality.
- Manufacturing fell 4.0 percent, the steepest rate in the table.
Information is down in Portland, Austin and here at once. This is the metro whose rents most depend on it.
Where we would and would not deploy
Sources 2 U.S. Census Bureau1 U.S. Bureau of Labor Statistics3 California Legislature4 California Department of Housing and Community Development
We are cautious on this region as a whole, and our caution is about direction rather than about quality.
We would not acquire in San Francisco County. It has lost 52,471 residents, its two signature employment sectors are both contracting, it permits at 0.34 percent of stock so there is no supply story to offset the demand story, and at 9.9 times income the housing is priced for a population that is leaving. The 61.8 percent renter share is genuinely deep, and it is not enough on its own.21
We would not acquire on the San Mateo peninsula either, for the same reasons in a more expensive form. It records the highest home value, the highest rent and the highest household income we have measured anywhere, and its population fell 2.7 percent. Paying the highest basis in our coverage into a shrinking county is not a trade we would make.2
The part of this region we would underwrite is Contra Costa County. It is the only one of the four that grew, it has the lightest new supply at about 0.27 percent of stock, its median household income of $127,229 is within ten percent of Alameda's on a materially lower housing basis at $866,800, and rent takes about 22.4 percent of income. Oakland and the Alameda County corridor we would watch rather than avoid, because the $1,453 rent-versus-own gap there is real and the basis is well below the peninsula.2
One diligence item is specific to this state and we would treat it as mandatory. Before acquiring anywhere in California, establish whether the jurisdiction holds a housing element in substantial compliance, and re-establish it before exit. A city that is out of compliance is a city where a competitor can build at three times the zoned density next door with thirteen percent affordable units, and no zoning map will tell you that. The state publishes the status; the risk is that most underwriting never looks at it.34
Investors comparing overridden-zoning markets should read this alongside our Austin and Boston guides, and those weighing a high-income shrinking core against a lower-income growing one should read our Phoenix guide.
Establish the jurisdiction’s housing element status before you buy and again before you exit. No zoning map records the risk, and most underwriting never looks.
Employment by sector
San Francisco-Oakland-Fremont, CA Metropolitan Statistical Area. Figures are as published for July 2026, preliminary.
| Sector | Jobs | 12-month change |
|---|---|---|
| Total nonfarm | 2,421,500 | +0.2% over the year |
| Civilian labor force | 2,451,100 | Pending |
| Education and health services | 439,000 | +12,100 (+3.0%) |
| Leisure and hospitality | 263,600 | +8,900 (+3.5%) |
| Government | 325,300 | +2,600 (+0.8%) |
| Trade, transportation and utilities | 337,400 | +2,000 (+0.6%) |
| Other services | 89,600 | +1,500 (+1.7%) |
| Mining and logging | 400 | 0 (0.0%) |
| Professional and business services | 471,900 | -5,200 (-1.1%) |
| Construction | 115,400 | -3,100 (-2.6%) |
| Information | 128,500 | -4,300 (-3.3%) |
| Financial activities | 121,800 | -4,900 (-3.8%) |
| Manufacturing | 128,600 | -5,300 (-4.0%) |
Source: U.S. Bureau of Labor Statistics, Economy at a Glance, San Francisco-Oakland-Fremont, CA. Retrieved September 3, 2026.
The demand base
Population, tenure, incomes and housing costs for the county. These are the figures that decide whether a renter household exists, and whether it could buy instead.
| Measure | Value | As of |
|---|---|---|
| Population, San Francisco County A loss of 52,471 residents. | 826,079 -6.0% since April 2020 | July 1, 2025 estimate |
| Population, Alameda County A loss of 45,616 residents. | 1,636,630 -2.7% since April 2020 | July 1, 2025 estimate |
| Population, San Mateo County A loss of 20,940 residents. | 743,568 -2.7% since April 2020 | July 1, 2025 estimate |
| Population, Contra Costa County A gain of 4,035, the only one of the four to grow. | 1,170,070 +0.3% since April 2020 | July 1, 2025 estimate |
| Housing units, San Francisco County | 421,342 | July 1, 2025 |
| Housing units, San Mateo County | 292,930 | July 1, 2025 |
| Owner-occupied rate, San Francisco County The remaining 61.8 percent rent, against 32.0 percent in Contra Costa. | 38.2% | ACS 2020-2024 |
| Median gross rent, San Mateo County Above New York County at $2,197, the highest we had previously recorded. | $2,922 | ACS 2020-2024 |
| Median gross rent, San Francisco County About 21.1 percent of median household income on our arithmetic. | $2,476 | ACS 2020-2024 |
| Median home value, San Mateo County About 9.8 times median household income. | $1,559,600 | ACS 2020-2024 |
| Median home value, San Francisco County About 9.9 times median household income. | $1,394,500 | ACS 2020-2024 |
| Median household income, San Francisco County | $140,970 | ACS 2020-2024, in 2024 dollars |
| Monthly owner cost with a mortgage, Alameda County $1,453 above the median rent. The San Francisco and San Mateo figures are top-coded and are not used. | $3,810 | ACS 2020-2024 |
| Building permits 2025, San Francisco County About 0.34 percent of stock. | 1,444 | 2025, all residential |
| Building permits 2025, Contra Costa County About 0.27 percent of stock, the lightest of the four. | 1,163 | 2025, all residential |
| Bachelor’s degree or higher, San Francisco County | 60.3% | ACS 2020-2024, age 25+ |
Source: U.S. Census Bureau, QuickFacts, San Francisco County, Alameda County, San Mateo County and Contra Costa County, California. Retrieved September 3, 2026.